Event Tracking

Google Tag Manager: What It Is and How to Set It Up

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Google Tag Manager: What It Is and How to Set It Up

What Is Google Tag Manager? Google Tag Manager (GTM) is a free tool that lets you add and manage tracking codes — called tags — on your website without editing the source code. Instead of asking a developer to hardcode every pixel, analytics snippet, or conversion tag, you install GTM once and manage everything through … Read more

GA4 Event Tracking: Complete Setup Guide

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GA4 Event Tracking: Complete Setup Guide

The GA4 Event Model: A Mental Shift If you’re coming from Universal Analytics, GA4’s event-based model requires a mindset change. In UA, you had sessions, pageviews, and events as separate concepts. In GA4, everything is an event. A page view? That’s a page_view event. A scroll? scroll event. A purchase? purchase event. This unified model … Read more