Tracking Setup
Server-Side Tracking: When the Complexity Is Worth It
Server-side tracking pays off for high-volume e-commerce and lead-gen, and quietly drains budget for small content sites. Here is how to tell the difference.
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Category: Tracking Setup
Setting up tracking pixels, GTM, GA4, server-side tracking and more
Tracking Setup
How to Build a Tracking Plan for GA4 (With Template and Examples)
Every GA4 property I have audited that lacks a tracking plan has the same problems: duplicate events with different names, missing parameters, and reports that do…
Tracking Setup
UTM Parameters: The Complete Guide to Campaign Tracking
What Are UTM Parameters? UTM parameters (Urchin Tracking Module) are short text tags you append to the end of a URL. When someone clicks that tagged…
Tracking Setup
Google Tag Manager: What It Is and How to Set It Up
What Is Google Tag Manager? Google Tag Manager (GTM) is a free tool that lets you add and manage tracking codes — called tags — on…
Tracking Setup
GA4 Event Tracking: Complete Setup Guide
The GA4 Event Model: A Mental Shift If you’re coming from Universal Analytics, GA4’s event-based model requires a mindset change. In UA, you had sessions, pageviews,…