I’m a Marketing Analytics Consultant with an engineering background from MIT, now based in Boston. After years of building analytics systems for Fortune 500 companies, I started Lefito to share practical tracking and conversion-optimization knowledge with the broader marketing community.
My route into marketing analytics wasn’t traditional. With a foundation in computer science and data engineering, I approach tracking challenges differently than most marketers — thinking in systems, data flows, and scalable solutions rather than quick fixes.
I’ve helped dozens of businesses untangle messy tracking setups, migrate to server-side collection, and build attribution models that actually reflect reality. Whether it’s debugging a broken GA4 implementation or architecting a full measurement strategy from scratch, I focus on work that is accurate, maintainable, and built to last.
What I do
Server-side tracking
Reliable tracking that survives ad blockers, ITP restrictions, and shifting browser privacy policies — from GTM Server-Side to custom Conversion API integrations.
CRM integrations
Connecting marketing data with sales and customer-success platforms, closing the loop between ad clicks and revenue in HubSpot, Salesforce, and Pipedrive.
Analytics pipelines
From raw event data to actionable dashboards: end-to-end flows built on BigQuery, Looker Studio, and custom reporting.
Attribution modeling
Moving beyond last-click to data-driven and multi-touch models that inform real budget decisions.
Tools & technologies
I work across the modern marketing-analytics stack, with deep expertise in the platforms that matter most:
- Google Analytics 4
- Google Tag Manager
- GTM Server-Side
- Google Ads
- Meta Ads
- BigQuery
- Looker Studio
- Segment
- HubSpot
- Salesforce
- Conversion API
- dbt
Speaking & community
I’m an active contributor to the analytics community — speaking at events like MeasureCamp and contributing to open-source marketing tools. I believe in sharing knowledge openly. Through this blog I break down complex tracking topics into actionable guides any marketer can follow.
Why “Lefito”?
The name comes from the idea of lifting your marketing performance through better data. Every decision should be backed by data you can trust — and my mission is to help you get there, one properly tracked conversion at a time.
Let’s work together
Have a tracking challenge or need help with your analytics setup? I’d love to hear from you.
Get in touch →