Tracking Setup
UTM Parameters: The Complete Guide to Campaign Tracking
What Are UTM Parameters? UTM parameters (Urchin Tracking Module) are short text tags you append to the end of a URL. When someone clicks that tagged…
Tag
Tag: Google Analytics
Attribution
Attribution Models Explained: Which One Should You Use
Why Attribution Models Matter A customer sees your Facebook ad, clicks a Google search result a week later, then converts through an email link. Which channel…
Tracking Setup
GA4 Event Tracking: Complete Setup Guide
The GA4 Event Model: A Mental Shift If you’re coming from Universal Analytics, GA4’s event-based model requires a mindset change. In UA, you had sessions, pageviews,…
SEO
SEO KPIs: What to Track and How to Report Results
Why Most SEO Reports Fail I’ve reviewed hundreds of SEO reports over the years. Most of them share the same problem: they’re packed with data but…