Tracking Setup
Google Tag Manager: What It Is and How to Set It Up
What Is Google Tag Manager? Google Tag Manager (GTM) is a free tool that lets you add and manage tracking codes — called tags — on…
Tag
Tag: Conversion Tracking
Conversion Optimization
What Is A/B Testing? The Complete Guide to Testing That Drives Results
What Is A/B Testing? A/B testing (also called split testing) is a method of comparing two versions of a webpage, email, ad, or any digital experience…
Attribution
Attribution Models Explained: Which One Should You Use
Why Attribution Models Matter A customer sees your Facebook ad, clicks a Google search result a week later, then converts through an email link. Which channel…
Tracking Setup
GA4 Event Tracking: Complete Setup Guide
The GA4 Event Model: A Mental Shift If you’re coming from Universal Analytics, GA4’s event-based model requires a mindset change. In UA, you had sessions, pageviews,…