Tracking Setup
Google Tag Manager: What It Is and How to Set It Up
What Is Google Tag Manager? Google Tag Manager (GTM) is a free tool that lets you add and manage tracking codes — called tags — on…
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Tag: Event Tracking
Tracking Setup
GA4 Event Tracking: Complete Setup Guide
The GA4 Event Model: A Mental Shift If you’re coming from Universal Analytics, GA4’s event-based model requires a mindset change. In UA, you had sessions, pageviews,…