SEO KPIs: What to Track and How to Report Results
TL;DR — Key Takeaways:• Focus on 12 core KPIs across 4 categories: Visibility → Traffic → Engagement → Revenue• Always connect SEO metrics to business outcomes (leads, revenue, ROI)• Use the Metric → Insight → Action format in reports• Track non-branded traffic separately—it shows true SEO growth• Skip vanity metrics like raw backlink counts or … Read more