Free Marketing Analytics Tools

Practical, browser-based tools for marketers, analysts, and data teams. No signup required.

Check your UTM-tagged campaign URLs for tracking errors, typos, and inconsistencies before launch.

Calculate the probability that your variant beats control using Bayesian statistics. Get expected lift and credible intervals.

Build a customer journey and compare how first-touch, last-touch, linear, time-decay, and position-based models distribute credit.

Answer questions about your business and get a ready-to-implement GA4 measurement plan with events, KPIs, and parameters.

Paste your GTM dataLayer to analyze events, parameters, and spot issues like missing keys, PII leaks, and naming errors.