Consent Mode v2: The Trade-Off Most Marketing Teams Skip
Consent Mode v2 isn’t a single toggle — Basic and Advanced have different legal exposure, data quality, and reporting trade-offs. Here’s the honest framework.
Privacy & Compliance
GDPR, cookieless tracking, consent management
First-Party Data Strategy: How to Track Without Third-Party Cookies
Third-party cookies are going away. Safari killed them years ago with Intelligent Tracking Prevention. Firefox followed with Enhanced Tracking Protection. Chrome has been winding down support through its Privacy Sandbox initiative. The result: the tracking infrastructure most marketing teams built over the past decade is breaking down. In my experience working with dozens of marketing … Read more