Marketing Mix Modeling for Small Teams: Bayesian Beats Last-Click
Why Bayesian MMM is replacing last-click for small teams in 2026 — Robyn, Meridian, PyMC-Marketing, and when MMM is worth building.
Attribution
Attribution models, multi-channel tracking, customer journey
Attribution Models Explained: Which One Should You Use
Why Attribution Models Matter A customer sees your Facebook ad, clicks a Google search result a week later, then converts through an email link. Which channel gets credit? The answer depends on your attribution model — the ruleset that assigns conversion credit to marketing touchpoints. Get attribution wrong, and you’ll cut budgets from channels that … Read more